The West Australian’s website thewest.com.au enjoys huge year-on-year readership surge in January – The West Australian

The West Australian’s website enjoyed a 52 per cent rise in page views year-on-year for the month of January.
In total, there were about 31 million page views on thewest.com.au in the first month of 2022.
West Australian Newspapers Editor-in-Chief Anthony De Ceglie said the McGowan Government’s decision to backflip on the February 5 border reopening in a now-infamous late-night press conference had driven a “record demand for information”.
The January 2022 results come on the back of several recent readership surveys showing West Australian Newspapers was the fastest-growing online news brand in the country.
Nielsen ratings for December showed a 14 per cent month-on-month audience rise — the best growth out of any masthead in the country’s top 10 news websites.
And Roy Morgan data released late last year showed The West’s all-important cross-platform audience that combines online and print had soared a staggering 25.1 per cent in the past year.
De Ceglie said on any given day West Australian Newspapers now had more online readers than The Age in Melbourne and The Guardian.
For example on February 3, thewest.com.au and PerthNow had a combined 2.65 million page views. The Age had 2.6 million page views and The Guardian had 2.18 million.
The Australian had 1.66 million page views for the day while The Daily Telegraph in NSW had 732,000.
We’re proud that West Australians are coming to us in record numbers for the facts.
West Australian Newspapers’ local competitor, the Nine-owned WAtoday, had just 221,250 page views.
“There’s no doubt the border backflip created a sense of confusion and urgency among West Australians — desperate for information, desperate for the truth and desperate for the latest breaking news,” De Ceglie said.
“We’re proud that West Australians are coming to us in record numbers for the facts. The team works non-stop to make sure we keep our readers in the know.”
Thewest.com.au editor David Johns said the popularity of The West’s app had helped drive growth in the online numbers.
Rourke Walsh
The West Australian
“It’s been hugely exciting to see the growth in our online numbers and in particular the take-up of our subscriber-exclusive app, which delivers crucial breaking news updates direct to the devices of our most dedicated readers,” he said.
“The massive popularity of our live-streaming of press conferences has also been a driving force behind our readership surge.”
Seven West Media WA digital program director Brent Stewart said the company had a goal to consistently improve its online offerings.
“The results we’ve seen in January are a fantastic acknowledgement to the focus we’ve had on driving new users to our platforms and our mandate to consistently improve our tech so that it is easier for users to find us and engage with us longer,” he said.
Sign up for our emails
Find out More
© West Australian Newspapers Limited 2022


Leave a Reply

Your email address will not be published. Required fields are marked *