West Australian Newspapers enjoys stunning cross-platform audience growth in latest Roy Morgan figures – The West Australian

The astonishing growth of West Australian Newspapers has been captured in new Roy Morgan figures to be released today that reveal the brand’s all-important cross-platform audience has grown a staggering 21.9 per cent in the past year.
The cross-platform audience accounts for The West Australian and The Sunday Times newspapers as well as online websites thewest.com.au and PerthNow.
The data means The West’s grip on being the fastest growing cross-platform brand in Australia is now even more secure with an audience of 4.5 million readers every month.
In the past year alone, that audience has risen by 811,000 readers.
The next best performing brand is national broadsheet The Australian, which has grown 11.9 per cent.
Daniel Newell

This means The West has grown at almost double the rate of the second fastest-rising cross-platform brand.
Other brands like The Sydney Morning Herald and The Age have grown less than two per cent in the past year.
And the good news for The West doesn’t end there.
The Roy Morgan data reveals print readership alone is well up, too.
It’s been a remarkable run for our growth in readership and I know the team is focused on keeping the momentum going.
The West Australian newspaper is up 9.7 per cent year-on-year for readers Monday to Friday.
And it’s up 23.8 per cent for The West Australian’s Saturday edition.
The West Australian newspaper continues to have the highest market reach of any major metro newspaper on weekdays or Saturday.
The Roy Morgan data reveals readership growth has occurred in vital audience segments, including young people.
Seven West Media WA chief executive Maryna Fewster congratulated the team for striving to find new audiences with popular and digital innovations while also ensuring the newspapers remained extremely high quality and relevant every single day.
The success of new online shows like the video program Up Late with Ben Harvey and morning radio show The West Live with Ben O’Shea were a big part of the continued digital growth, she said.
Ms Fewster said there should be even more online growth as comments were added to the extremely popular PerthNow website and several new video shows were launched on thewest.com.au this year. “It’s been a remarkable run for our growth in readership and I know the team is focused on keeping the momentum going,” she said.
The Roy Morgan data comes after The West’s Caitlyn Rintoul won the Walkley Award for best Business Journalism for her series of groundbreaking reports uncovering the prevalence of sexual assault and harassment in WA’s mining industry, triggered after she exposed an alleged rape at a BHP mine site.
Business Editor Sarah-Jane Tasker said Rintoul’s reporting forced the resources sector to admit significant failings and commit to overhaul their processes to increase support to staff and reset acceptable workplace behaviour.
“Following the first report last June of the alleged rape at a BHP mine site it soon became apparent the issue was industry wide and more prevalent than the sector was letting on,” Tasker said.
“Rintoul’s persistent reporting on the issue and determination to uncover the truth on how widespread sexual harassment was across the sector has resulted in long-lasting, meaningful change, that improves the workplace for all employees.
“It also led to a parliamentary inquiry and put the industry on notice that as a newspaper we would continue to report on these issues and hold companies to account.”
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