Roy Morgan readership figures show The West Australian’s audience bigger than Herald Sun, The Daily Telegraph – The West Australian

The West Australian has continued its remarkable run as the fastest-growing news brand in Australia – with fresh figures showing our audience is now even bigger than the Herald Sun in Melbourne and The Daily Telegraph in Sydney.
Roy Morgan readership results released today show West Australian Newspapers has grown its cross-platform audience by 12.7 per cent in the past year.
It means 4.6 million people now read The West Australian and The Sunday Times newspapers as well as its websites thewest.com.au and PerthNow every month.
In the past year alone, continued growth means an extra 525,000 people are consuming West Australian Newspapers products every month.
In comparison, several major news brands across the country lost audience in the past year.
What this means is The West has cemented its spot as one of the biggest news audiences in Australia – eclipsing major Eastern States papers based in bigger capital cities.
West Australian Newspapers editor in chief Anthony De Ceglie said the most significant growth over the past year had been on its paywall subscription website thewest.com.au
“This shows yet again that people are prepared to pay for quality journalism,” he said.
He credited The West’s breaking news app, live video streams of major announcements and video and audio projects like Up Late with Ben Harvey nightly TV show and The West Live breakfast radio show as contributing to the readership rise.
De Ceglie also said there had been significant growth of roughly 10 per cent in people aged 14-29 reading the newspaper.
“To think our audience is now bigger than The Daily Telegraph in Sydney and the Herald Sun in Melbourne is a testament to the tenacity of our entire news team,” he said.
“But we don’t want to stop there. We have shown we can continue to grow and continue to hold onto the very significant title of the fastest-growing cross-platform brand in the country over a long period of time.
“At the heart of that is our philosophy of ‘non-stop innovation’ and always looking for opportunities.”
ThinkNewsBrands, an industry organisation created to promote the value of investing in premium traditional media, said total news readership across the country was up 0.8 per cent over the past year.
“In any given week, 18.9 million Australians read news to stay informed, entertained and aware,” ThinkNewsBrands General Manager Vanessa Lyons said.
“According to Roy Morgan data, that is more than the number of Australians consuming milk, drinking coffee or logging into Facebook.
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© West Australian Newspapers Limited 2022


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